Shari Swan founder of Streative Branding who I met at Picnic07 invited me to talk about my projects at “Telefonica Ambassadors for Innovation” Madrid 19/20.10.07. Streative Branding is organizing a brainstorm sofa session/conference commissioned Telefonica Innovation on “Community an Innovation”. On this mobile business background I will concentrate on my locative media projects like: plazemark, silver cell or berlin east/west.