Unlock Life (print)

On the bottom of Berlin’s Nordhafen Canal lies a rental bicycle submerged in the water, which, covered by algae, is only recognizable upon a second glance. The title “Unlock Life” is ironic, alluding to the advertising slogan of a well-known bicycle startup, which suggests that renting a bicycle offers freedom and quality of life. However, in this portrayal, the darker side of this promise is highlighted. Instead of freedom, we see the bicycle in a state of decay and neglect, submerged in the depths of the Nordhafen Canal and overgrown with algae – a symbol of the often fleeting promise of modern technologies and business models.