The Internet started as a place of great hope, new ideas and with a lot of freedom. Over the years, the @ sign, first used in address systems in Unix and later in email, became its most recognized symbol. It represented the idea of openess, freedom and equality in communication through computers and networks.
Today, in ‘Post-Internet’ times, every single part of our lives is integrated into a fully commercialized online oligarchy of Internet global players. We still like to believe we are consumers — with rights and power — but in fact, we are just product, through and through. Every touch gesture, mouse move, and eye blink is recorded and fed into vast databases herded by machine learning algorithms.